Exhibition Design + Build
Platinum specialise in the tailored design and manufacture of domestic curved and straight stairlifts, proud to offer their customers a superior product to off-the-shelf competitors. Refusing to compromise on quality, safety, comfort or reliability, the company test every stairlift in their factory to the highest standards prior to delivery and provide a personalised signed certificate of quality.
Based in the UK, Platinum manufactures all of its products at a state-of-the-art facility in Yorkshire, from where the company has been supplying high quality stairlifts since 1996 via an international network of authorised dealers located throughout the world, including the UK, Europe, America and Australia.
Platinum Stairlifts were set to exhibit at Rehacare 2019 in Dusseldorf, one of the world’s largest exhibitions for rehabilitation, prevention, inclusion and care. The show is an excellent opportunity for a brand like Platinum to showcase their products and services, but what Platinum really needed was an experienced partner who could lead the way on the design of the stand.
With this in mind, Harrison Carloss worked with Platinum to understand the aims of the exhibition, reviewing previous years stands, exhibitors and competitors. We then took the ethos of the Platinum brand and revitalised it to make it modern and bold, ensuring it stood out amongst similar products at the show. What we designed was a bespoke exhibition stand to showcase Platinum Stairlifts and its products with particular focus on the ‘Curve’ product – Platinum’s most recently launched premium tailored stairlift.
We’re delighted to report that the display we produced for Platinum made a great impact at Rehacare 2019 with a bold brand identity that saw it stand out from a host of plainer and less imaginative displays. Undoubtedly this success owed a lot to our combination of rich colour and dynamic icons to represent the forward-thinking and innovative nature of Platinum Stairlifts.
In addition, the suite of literature we designed to underline the core messaging both simplified and modernised the company’s look and feel, giving Platinum a much-needed refresh to help position them as producers of superior quality hand-built stairlifts. Suffice it to say, Platinum themselves were extremely pleased with everything we produced for them.
“Thanks to the team for all the hard work and effort. The stand looks great!” Mark McNulty – Sales & Marketing Director