Polly’s Field Village is a brand new retirement development being created on the outskirts of Braintree, Essex by The Abbeyfield Braintree, Bocking and Felsted Society, a charity for older people. Because of our expertise gained from many years of experience in retirement living marketing, we were tasked with developing material which would not only showcase the village but also give consumers a taster of what is to come given the village’s 2 year build programme.
Although construction of the village was still in the early stages, Harrison Carloss wanted a way of presenting consumers with an accurate and vivid impression of just how impressive the completed development would be. Ideally this would allow the agency to show an audience details of the gym, reception area, bar-bistro, village hall, it suite and library, and the village’s hair and beauty salon. The solution was to use architect’s drawings and plans, and interior design moodboards to create a hyper-realistic computer generated flythrough of the village.
With our computer generated flythrough, we were able to conduct consumers on a virtual visit that took in the main aspects of the development. Not only could we demonstrate how spacious, airy and modern the village facilities would be, we then travelled along the unique glazed walkway for a detailed tour of an apartment, seeing the outlook across landscaped gardens to open fields beyond – and even a glimpse of Bocking Windmill. In this way, we were able to create a lifelike impression of exactly how the completed village would look when it opened its doors in 2022.