So you need a website. Maybe you’re starting your business, or just want a change. You discover there are plenty of cheap ones to choose from. Great. But why are they so cheap? Because they’re built on a template rather than being custom designs. Does that matter?
Website templates: the good points.
The benefits of website templates is, not only are they cheap, they’re easy and quick to get up and running. As that, they’ll allow just about anybody to build a low budget website, and you don’t need to be a coding whiz to create one. You don’t even need to know HTML and CSS. (A few of the coding languages of the web.)
Fair enough – as long as you’re satisfied with the limitations. But what if your ambitions happen to go higher than a quick, cheap and easy stop-gap measure website?
Website templates: the not so good points.
Ok, so you’ve gone with a template for your website. But precisely because templates are so quick, cheap and readily available, chances are that your competitors – and countless other businesses – are using the same website template as you.
So your website template isn’t unique, but so what?
It means your website’s look and feel – your brand’s ‘personality’ – is just a copycat of lots of others. Something else to consider is that website templates aren’t designed with search engines in mind, so they come low in the search rankings. Nor are they so hot on browser compatibility. None of which is ideal, especially if your website is your only ‘shop front’.
And don’t go thinking you can just customise your web template yourself. Web elements like images, videos and text are challenging with website templates, which only allow for so much to be changed. So you may not be able to do what you want.
With a custom designed website, you can.
Why is a custom designed website better than a website template? First off, it’ll be totally unique to you and your business. It’ll also stand out from the crowd and give you a competitive edge. It can be built to do whatever you want, and it’ll give your customers the user experience you want them to have.
With no restrictions, your site can always be developed and enhanced down the line, allowing it to grow with your business. And – importantly – custom websites are more search engine friendly than website templates, so they tend to rank higher on search engine.
Now you know why we don’t use templates at Harrison Carloss.
Using advanced UX/UI technology that’s fluid, natural, future-proof and user intuitive, we work with you to create amazing-looking and responsive web platforms that make you stand out in a crowded online world and grow your business.
Just give our team a call 🤙